Peer-to-Peer Marketplaces Were the 2nd Most Popular Way 2018 | Global Demand for Shopping-Related Apps to Shop on Mobile in 2018 Among Top 50 Shopping-Related Apps by Worldwide Downloads 3% 5% Among the top 50 downloaded shopping-related apps worldwide in 2018, Digital-First retailers’ apps — represented over 1B downloads, or 69% 69% of the total. Peer-to-Peer Marketplaces — apps that enable individuals to exchange goods without having a designated “digital” 24% storefront — also saw high demand, ranking second for downloads, 24% of the total, and 5x the downloads seen by Bricks-and-Clicks retailers. Shopee, eBay, MercadoLibre, letgo and OLX the top 5 Peer-to-Peer Digital-First Marketplace apps by downloads, respectively in 2018 — have a broad Peer-to-Peer Marketplaces Bricks-and-Clicks global footprint and represent a class of app that is uniquely suited to Coupons & Third-Party Loyalty succeed on mobile and offer an additional channel for consumers on top of traditional retail. Note: iOS and Google Play Stores 29 COPYRIGHT 2019