Mobile Fueled Flash $30.8B Sales and Shopping Events Spent globally in 24 hours on Alibaba’s Singles Day 2018 to Record Levels in 2018 Alibaba’s Singles’ Day brought in $30.8 billion in 24 hours on November 11, 2018, marking it the biggest single e-commerce day in history. Thanksgiving, Black Friday and Cyber Monday also saw record 130M Hrs time spend, and record consumer spend, in shopping apps in the US. Spent in the weeks of Black Friday and Cyber Mobile was responsible for 34% of revenue on Black Friday and Cyber Monday in the US on Android devices, Monday — the latter day at 50% growth in total mobile revenue year up 20% year over year over year — and more than half of total online visits on Cyber Monday for the first time ever. Mobile’s growing share of traffic and sales indicates mobile’s increasing role in both the consideration and purchase phase of the shopper’s journey. $5B Amazon’s Prime Day attracted its biggest crowd to date, up 15% in the Spent on mobile on Thanksgiving, US, and saw a sustained lift in daily active users in the weeks to follow. Black Friday and Cyber Monday Even travel companies went after a piece of the shopping pie in 2018 with Travel Deal Tuesday — following Cyber Monday. 30 COPYRIGHT 2019