Niantic’s Harry Potter: Wizards Unite Poised to Exceed $100M in Consumer Spend in First 30 Days Days to Reach $100M in Consumer Spend We expect Harry Potter: Wizards Unite to be a top-charting iOS & Google Play, Worldwide game by downloads, usage and consumer spend. However, the question remains if the Wizards Unite launch will 23x Faster outperform Pokémon GO. While the Pokémon franchise is 10x Faster Pokémon GO worth roughly double the Harry Potter franchise in its 2x Faster entirety, Harry Potter — beginning as a book series versus a Harry Potter game — has a fervent fan following and could attract a new Wizards Unite** segment of casual, sticky gamers. Pokémon GO, however, was first-to-market for a mainstream location-based AR Candy Crush Saga mobile gaming experience, and captured nostalgia within its target market and currently maintains a stronghold of active users. Pokémon GO shattered mobile gaming records, Clash of Clans clearing $100 million in its first two weeks and becoming the fastest game to reach $1 billion in consumer spend. While we 0 100 200 300 don’t expect it to surpass Pokémon GO’s launch, Harry Potter: Days Since Launch* Wizards Unite is set to clear $100 million in its first 30 days — which is no small feat. *Based on earliest release date on either store **Forecasted 65 COPYRIGHT 2019