60% More Apps Will Monetize Through In-App Advertising in 2019, Vying for a Piece of the $250B Digital Advertising Market Growth in Mobile Advertising Spurs Growth in Apps Monetizing Through In-App Ads Mobile has taken over share of advertising spend and is the 100% predominant growth factor behind digital ad spend. In 2018, mobile will account for 62% of global digital ad spend, representing $155 billion, up from 50% in 2017. In the US, 75% mobile surpassed TV ad spend. We expect mobile to account for an increasing share of digital ad spend in 2019. Mobile 50% app publishers are taking note of the changing advertising 60% landscape. In 2019, 60% more apps will monetize through in-app ads. This will increase competition among advertisers. 25% We’ve already seen indications of maturation in advertising 29% 30% strategies for apps leveraging in-app ads as part of their User 0% Acquisition (UA). With more consumers than ever before Growth in Mobile Ad Sales (US) Growth in Mobile Ad Sales (Global) Growth in Apps that Monetize using mobile, and more time being spent on these devices, it Through In-App Ads (Global; Forecasted) is expected for advertising dollars to follow. Mobile is the first screen, and it is here to stay. 2017—2018 2018—2019F 66 COPYRIGHT 2019