Time Spent in Apps Globally Grew 50% From 2016 to 2018 Top Categories by Growth in Market Share of Hours Spent The 5 categories with the fastest growing global market share — an indicator of growing faster 1400B than the overall market — were Video Players & +50% 1200B Editors, Entertainment, Photography, Tools and Two Year Growth Finance, respectively. Combined, total time 1000B spent in these 5 categories grew 110% from — Other 35% 2016. 800B — Finance 65% — Tools 55% Social and Communications apps made up 50% 600B — Entertainment 120% of total time spent globally in apps in 2018, — Photography 210% 400B followed by Video Players and Editors at 15% — Video Players & Editors 125% and Games at 10%. 200B Time spent grew from both growth in time spent 0 per device and increases in global install bases. 2016 2017 2018 Note: Android phone; Worldwide excluding China 11 COPYRIGHT 2019