Mobile Carved Out 17% of Daily Time in Emerging Markets Average Daily Hours Spent Per Device In Indonesia, mobile users spent over 4 hours a day on Mobile in 2018 in apps — 17% of users’ entire day. In mature markets Emerging Markets Mature Markets like the US and Canada, the average user spent 5 nearly 3 hours a day in mobile apps in 2018. 4 Daily time spent on mobile is fueled in part by cumulative micro-moments — periodic sessions 3 throughout the day where consumers check their emails, browse news articles or check their banking. 2 Mobile’s on-the-go nature has enabled widespread growth in this type of consumer behavior. It also 1 includes significant time spent playing mobile games — which are the leading form of gaming — streaming videos and checking social media apps. India Japan Brazil China France Canada Thailand Australia Germany Indonesia Regardless of market, mobile is the first screen. South Korea United States United Kingdom Note: Android phone 12 COPYRIGHT 2019