Global App Downloads Exceeded 194B in 2018, up 35% From 2016 Top Countries by App Store Downloads China accounted for nearly 50% of total downloads in Two Year Growth 2018 across iOS and third-party Android, despite a slowdown from the game license freeze in China. 120B 240B Emerging markets continued to fuel growth in 2018 200B 100B and represent 3 of the top 5 markets for app Worldwide Downloads downloads. Mature markets like the US continue — Worldwide 35% 160B 80B to see large, consistent numbers of new downloads — China 70% annually, but growth has slowed. However, growth — India 165% 120B 60B in these mature markets is strongest when it comes — United States 5% to indicators of user engagement — sessions and — Brazil 25% 80B 40B time spent — and consumer spend. — Indonesia 55% Country-Level Downloads 20B 40B In 2018, apps outside of games accounted for 65% of total global downloads, consistent with two years 0 0 prior. 2016 2017 2018 Note: iOS, Google Play, Third-Party Android in China combined 9 COPYRIGHT 2019