APR ADVERTISING AUDIENCE PROFILE: SNAPCHAT 2019 SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE, BY AGE GROUP AND GENDER 13% FEMALE MALE 13% 12% 12% 11% 10% 7.9% 8.1% 6.2% 5.7% 13 –17 18 – 20 21 – 24 25 – 34 35+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: EXTRAPOLATIONS OF SNAPCHAT DATA (APRIL 2019). NOTES: FIGURES ARE BASED ON MID-POINTS OF THE RANGES THAT SNAPCHAT REPORTS FOR ITS ADVERTISING AUDIENCES. SNAPCHAT’S REPORTING FACTORS GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, BUT IT DOES NOT REPORT NUMBERS FOR AUDIENCES OTHER THAN MALE OR FEMALE. AS A RESULT, 47 PERCENTAGES DO NOT SUM TO 100%. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON SNAPCHAT ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL ACTIVE USERS.