APR SNAPCHAT’S ADVERTISING AUDIENCE 2019 POTENTIAL REACH OF ADVERTISING ON SNAPCHAT, BY AGE GROUP AND BY GENDER AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 57,000,000 36,600,000 12% 19,300,000 6.2% 18-20 66,000,000 40,400,000 13% 24,500,000 7.9% 21-24 58,900,000 32,800,000 11 % 25,100,000 8.1% 25-34 73,200,000 41,700,000 13% 30,200,000 10% 35+ 55,600,000 36,900,000 12% 17,800,000 5.7% TOTAL 310,700,000 188,400,000 61% 116,900,000 38% SOURCE: EXTRAPOLATIONS OF SNAPCHAT DATA (APRIL 2019). ADVISORY: DATA ON THIS CHART REPRESENTS SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE RESPECTIVE SHARE OF TOTAL ACTIVE USERS. SNAPCHAT’S REPORTING FACTORS GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, BUT IT DOES NOT REPORT NUMBERS FOR AUDIENCES OTHER THAN 48 MALE OR FEMALE. AS A RESULT, PERCENTAGES DO NOT SUM TO 100%, AND FIGURES IN THE ‘FEMALE TOTAL’ AND ‘MALE TOTAL’ COLUMNS DO NOT SUM TO THE ‘TOTAL AUDIENCE’ FIGURE.