APR HIGHEST RATES OF ELIGIBLE REACH: INSTAGRAM 2019 COUNTRIES AND TERRITORIES* WHERE INSTAGRAM ADVERTS REACH THE HIGHEST PROPORTION OF PEOPLE AGED 13 AND ABOVE ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS # COUNTRY % OF POP. 13+ REACH # COUNTRY % OF POP. 13+ REACH 01 BRUNEI 57% 200,000 11 NORWAY 46% 2,100,000 02 ICELAND 54% 150,000 12 KAZAKHSTAN 46% 6,500,000 03 SWEDEN 53% 4,500,000 13 ARUBA 46% 41,000 04 CAYMAN ISLANDS 53% 28,000 14 KOSOVO 45% 680,000 05 TURKEY 52% 34,000,000 15 ISRAEL 45% 2,900,000 06 CYPRUS 51% 530,000 16 ANDORRA 44% 30,000 07 GUAM 50% 63,000 17 MONTENEGRO 43% 230,000 08 KUWAIT 49% 1,600,000 18 IRELAND 43% 1,700,000 09 BAHRAIN 47% 630,000 19 PANAMA 43% 1,400,000 10 CHILE 46% 7,000,000 20 ARGENTINA 42% 15,000,000 SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). *NOTE: RANKINGS ONLY INCLUDE COUNTRIES AND TERRITORIES WITH TOTAL POPULATIONS OF 50,000 OR MORE. 37