APR LARGEST INSTAGRAM ADVERTISING AUDIENCES 2019 COUNTRIES AND TERRITORIES* WITH THE LARGEST INSTAGRAM ADVERTISING AUDIENCES ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS # COUNTRY REACH % OF POP. 13+ # COUNTRY REACH % OF POP. 13+ 01 UNITED STATES 110,000,000 40% 11 ITALY 18,000,000 34% 02 BRAZIL 66,000,000 38% 12= ARGENTINA 15,000,000 42% 03 INDIA 64,000,000 6% 12= FRANCE 15,000,000 27% 04 INDONESIA 56,000,000 26% 14 SPAIN 14,000,000 35% 05 RUSSIAN FEDERATION 35,000,000 29% 15 CANADA 12,000,000 37% 06 TURKEY 34,000,000 52% 16= COLOMBIA 11,000,000 28% 07 JAPAN 24,000,000 21% 16= SOUTH KOREA 11,000,000 24% 08 UNITED KINGDOM 22,000,000 39% 16= SAUDI ARABIA 11,000,000 42% 09 MEXICO 20,000,000 20% 16= THAILAND 11,000,000 19% 10 GERMANY 18,000,000 25% 20 MALAYSIA 10,000,000 41% SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). *NOTE: RANKINGS ONLY INCLUDE COUNTRIES AND TERRITORIES WITH TOTAL POPULATIONS OF 50,000 OR MORE. 36