APR ADVERTISING AUDIENCE PROFILE: INSTAGRAM 2019 SHARE OF INSTAGRAM’S GLOBAL ADVERTISING AUDIENCE, BY AGE GROUP AND GENDER ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS 16% 16% 16% 15% FEMALE MALE 8.9% 7.1% 4.6% 3.4% 3.0% 3.2% 2.0% 1.2% 1.1% 0.8% 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. 38 ADVISORY: DATA ON THIS CHART REPRESENTS INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE RESPECTIVE SHARE OF TOTAL ACTIVE USERS.