APR INSTAGRAM’S ADVERTISING AUDIENCE 2019 POTENTIAL REACH OF ADVERTISING ON INSTAGRAM, BY AGE GROUP AND BY GENDER ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 51,900,000 27,500,000 3.4% 24,400,000 3.0% 18-24 254,300,000 122,100,000 15% 132,300,000 16% 25-34 264,500,000 132,300,000 16% 132,300,000 16% 35-44 128,200,000 71,200,000 8.9% 57,000,000 7.1% 45-54 62,100,000 36,600,000 4.6% 25,400,000 3.2% 55-64 25,800,000 16,300,000 2.0% 9,600,000 1.2% 65+ 15,500,000 8,700,000 1.1% 6,700,000 0.8% TOTAL 802,300,000 414,700,000 52% 387,600,000 48% SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). ADVISORY: DATA ON THIS CHART REPRESENTS INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE 39 RESPECTIVE SHARE OF TOTAL ACTIVE USERS.