APR FACEBOOK’S ADVERTISING AUDIENCE 2019 POTENTIAL REACH OF ADVERTISING ON FACEBOOK, BY AGE GROUP AND BY GENDER ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 107,100,000 48,500,000 2.6% 58,600,000 3.1% 18-24 484,800,000 191,900,000 10% 292,900,000 16% 25-34 595,900,000 242,400,000 13% 353,500,000 19% 35-44 323,200,000 141,400,000 7.5% 181,800,000 10% 45-54 189,900,000 92,900,000 4.9% 97,000,000 5.1% 55-64 109,100,000 57,600,000 3.1% 51,500,000 2.7% 65+ 76,800,000 40,400,000 2.1% 36,400,000 1.9% TOTAL 1,886,700,000 815,100,000 43% 1,071,600,000 57% SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). ADVISORY: DATA ON THIS CHART REPRESENTS FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE 30 RESPECTIVE SHARE OF TOTAL ACTIVE USERS.