APR FACEBOOK ACTIVITY FREQUENCY 2019 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS NUMBER OF POSTS LIKED IN COMMENTS MADE IN FACEBOOK POSTS FACEBOOK ADVERTS FACEBOOK PAGES THE PAST 30 DAYS THE PAST 30 DAYS SHARED IN THE PAST 30 CLICKED IN THE PAST 30 LIKED (LIFETIME) (ALL POST TYPES) (ALL POST TYPES) DAYS (ALL POST TYPES) DAYS (ANY CLICK TYPE) 1 13 6 1 11 FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: 1 1 15 12 7 5 2 1 14 10 SOURCE: FACEBOOK (APRIL 2019). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AROUND THE WORLD AGED 18 AND ABOVE WHO WERE SHOWN ADVERTS ON 31 FACEBOOK IN THE PAST 30 DAYS.