APR ADVERTISING AUDIENCE PROFILE: FACEBOOK 2019 SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE*, BY AGE GROUP AND GENDER ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS 19% FEMALE 16% MALE 13% 10% 10% 7.5% 4.9% 5.1% 2.6% 3.1% 3.1% 2.7% 2.1% 1.9% 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. 29 ADVISORY: DATA ON THIS CHART REPRESENTS FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO THE RESPECTIVE SHARE OF TOTAL ACTIVE USERS.