JAN LINKEDIN AUDIENCE PROFILE 2019 SHARE OF LINKEDIN’S GLOBAL ADVERTISING AUDIENCE BY AGE AND GENDER 20% FEMALE 18% 17% MALE 13% 13% 11% 6% 3% 18 – 24 25 – 34 35 – 54 55+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE BASED ON REGISTERED LINKEDIN MEMBERS (AS REPORTED BY LINKEDIN) AND NOT MONTHLY ACTIVE USERS 135 (AS REPORTED BY OTHER PLATFORMS). LINKEDIN DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON LINKEDIN ONLY, AND MAY NOT BE REPRESENTATIVE OF ALL ACTIVE LINKEDIN USERS. PERCENTAGES MAY NOT SUM TO 100% DUE TO ROUNDING.