JAN LINKEDIN AUDIENCE OVERVIEW 2019 BASED ON LINKEDIN’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF LINKEDIN REPORTS AGED 18+ THAT CAN QUARTER GROWTH ITS AD AUDIENCE ITS AD AUDIENCE CAN BE REACHED WITH BE REACHED WITH IN LINKEDIN THAT LINKEDIN THAT LINKEDIN ADVERTS ON LINKEDIN ADVERTS ON LINKEDIN ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE* 604.4 11% +3.2% 44% 56% MILLION 134 SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER DATA HAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA.