JAN LINKEDIN’S ADVERTISING AUDIENCE 2019 POTENTIAL ADVERTISING REACH ON LINKEDIN, BY AGE GROUP AND GENDER AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 18-24 140,180,000 64,400,000 11 % 75,780,000 13% 25-34 228,760,000 106,070,000 18% 122,690,000 20% 35-54 180,420,000 75,770,000 13% 104,650,000 17% 55+ 55,030,000 18,940,000 3% 36,090,000 6% TOTAL 604,390,000 265,180,000 44% 339,210,000 56% SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE BASED ON REGISTERED LINKEDIN MEMBERS (AS REPORTED BY LINKEDIN) AND NOT MONTHLY ACTIVE USERS 136 (AS REPORTED BY OTHER PLATFORMS). LINKEDIN DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON LINKEDIN ONLY, AND MAY NOT BE REPRESENTATIVE OF ALL ACTIVE LINKEDIN USERS. PERCENTAGES MAY NOT SUM TO 100% DUE TO ROUNDING.