JAN TWITTER AUDIENCE PROFILE 2019 SHARE OF TWITTER’S GLOBAL ADVERTISING AUDIENCE BY AGE AND GENDER 22% FEMALE MALE 15% 13% 10% 9% 9% 6% 6% 4% 4% 13 –17 18 – 24 25 – 34 35 – 49 50+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE EXTRAPOLATED FROM MID-POINTS IN THE RANGES THAT TWITTER REPORTS FOR ITS ADVERTISING AUDIENCES. 117 TWITTER DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON THE TWITTER PLATFORM ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL MONTHLY ACTIVE TWITTER USERS. PERCENTAGES MAY NOT SUM TO 100% DUE TO ROUNDING.

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