JAN TWITTER AUDIENCE OVERVIEW 2019 BASED ON TWITTER’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE NUMBER OF PEOPLE PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF THAT TWITTER REPORTS AGED 13+ THAT CAN QUARTER GROWTH ITS AD AUDIENCE ITS AD AUDIENCE CAN BE REACHED WITH BE REACHED WITH IN TWITTER THAT TWITTER THAT TWITTER ADVERTS ON TWITTER ADVERTS ON TWITTER ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE* 250.8 3.6% -1.5% 34.5% 65.5% MILLION 116 SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA.