JAN TWITTER’S ADVERTISING AUDIENCE 2019 POTENTIAL ADVERTISING REACH ON TWITTER, BY AGE GROUP AND GENDER AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 25,530,000 11,090,000 4% 14,440,000 6% 18-24 59,830,000 26,320,000 10% 33,510,000 13% 25-34 78,490,000 23,360,000 9% 55,130,000 22% 35-49 52,540,000 15,140,000 6% 37,400,000 15% 50+ 34,390,000 11,060,000 4% 23,330,000 9% TOTAL 250,780,000 86,970,000 35% 163,810,000 65% SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE EXTRAPOLATED FROM MID-POINTS IN THE RANGES THAT TWITTER REPORTS FOR ITS ADVERTISING AUDIENCES. 118 TWITTER DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON THE TWITTER PLATFORM ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL MONTHLY ACTIVE TWITTER USERS. PERCENTAGES MAY NOT SUM TO 100% DUE TO ROUNDING.