JAN LINKEDIN AUDIENCE: ADULT PENETRATION 2019 LINKEDIN’S ADDRESSABLE ADVERTISING AUDIENCE, COMPARED TO POPULATION AGED 18+ 60%59% 56%55%55%54% 53%53%51% 50% 43% 39%38% 36% 33% 29%28% 24%23% 22%21%20% 18%18% 14%13%13%12% 11%11%11%11% 9% 8%7% 7% 6%6%6% 6% 4%4% 4%4% 2% S . A K E A . . L E Y L A A A A A A Y Y S E A A A A A T A A A A I D D R K E N M D N G L I I I I I O D N O I I P I D I M N D . L N R D . . E A C I Z S N C N E E D N Y S E Y R S N U A U N A N A I B I R B C K I A C N S R D N N A A N . A A O A . D I G N T A Y T I A N N S E E I P R A A P A P O I R T M R S A X R I W A C A G N A H N U L L M U E G L U A A F R L W E U O I L A A T A N L T S B N E M U I H N E I G T J L E A R R K L O A U PPD O K R K I C S R N A W E E R E A R T I L O A A E R E G F A L M L R G O I E U I Z E C S B Z O G G H A I E I R P T O D H H N V A D N T P M R O T D G H O T T H I I N C U P N T W S O A U M I U E E W O A W O N N S H S S S SOURCE: EXTRAPOLATION OF LINKEDIN DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY 137 ACTIVE USERS. NOTE THAT THE ‘ELIGIBLE POPULATION’ FOR LINKEDIN REFERS TO ADULTS AGED 18 AND ABOVE, AND NOT ADULTS AGED 13 AND ABOVE, AS USED FOR THE ELIGIBLE AUDIENCES OF OTHER SOCIAL MEDIA PLATFORMS IN THIS REPORT.