JAN FACEBOOK AUDIENCE: ELIGIBLE PENETRATION 2019 FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, COMPARED TO POPULATION AGED 13+ 105% 98%98% 90%90% 85%84%83%83%81% 81%79%79% 77%76%76%75%74% 72%71%71% 70% 67%66%64% 61%60%60%59% 57%56% 53%51%51%51% 44% 37% 35% 29%28% 23%22% 18% 11% 0.2% . S A A E A K . A L A . L S Y E A Y A T A A Y A E A A A A A A E I N O D G R I D M N A I I D M K I O N L I P D D I I N I I . E S N N R E . L Z D . A D E C S I Y C N N E D Y R A I A C N N B A S N U U K C A A B I N R R I D N A S N . N Y I O A D . A A I A G N N E T T A N P E S I I T X A O P M A N R R A R C P I A G R A A S W N A H U A W L L M E U L G U A R F L L O I E A U N I E I A T T B L N T A U N S E M H J G PP L K O A E L R O A R U K D K I R C I E A A N E W S R E A R T A O E R L L A M G L E I R F O R G I G T H G Z E V S U I B C O E D O I H P Z A E H R N H M R T N O D A P D T T G T O P N I C H N U I A O S W T I M U U E E A O W O W H N N S S S S SOURCE: EXTRAPOLATION OF FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. 89