JAN FACEBOOK REACH RANKINGS 2019 BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE # COUNTRY / TERRITORY REACH ▲QOQ ▲QOQ # COUNTRY / TERRITORY REACH ▲QOQ ▲QOQ 01 INDIA 300,000,000 +3.4% +10,000,000 11 EGYPT 39,000,000 0% [UNCHANGED] 02 U.S.A. 210,000,000 0% [UNCHANGED] 12 PAKISTAN 36,000,000 0% [UNCHANGED] 03= BRAZIL 130,000,000 0% [UNCHANGED] 13 FRANCE 35,000,000 +2.9% +1,000,000 03= INDONESIA 130,000,000 0% [UNCHANGED] 14 BANGLADESH 33,000,000 +3.1% +1,000,000 05 MEXICO 86,000,000 +1.2% +1,000,000 15= ARGENTINA 32,000,000 0% [UNCHANGED] 06 PHILIPPINES 75,000,000 +2.7% +2,000,000 15= COLOMBIA 32,000,000 0% [UNCHANGED] 07 VIETNAM 61,000,000 0% [UNCHANGED] 15= GERMANY 32,000,000 0% [UNCHANGED] 08 THAILAND 50,000,000 -2.0% -1,000,000 18 ITALY 31,000,000 0% [UNCHANGED] 09 TURKEY 43,000,000 -2.3% -1,000,000 19 JAPAN 25,000,000 0% [UNCHANGED] 10 U.K. 40,000,000 0% [UNCHANGED] 20 MALAYSIA 24,000,000 +4.3% +1,000,000 SOURCE: EXTRAPOLATION OF FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS.‘QOQ’ FIGURES REPRESENT THE QUARTER-ON-QUARTER GROWTH vs. OCTOBER 2018. 90