JAN FACEBOOK’S ADVERTISING AUDIENCE 2019 POTENTIAL ADVERTISING REACH ON FACEBOOK, BY AGE GROUP AND GENDER AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 134,000,000 60,000,000 3% 74,000,000 3% 18-24 570,000,000 230,000,000 11 % 340,000,000 16% 25-34 670,000,000 270,000,000 13% 400,000,000 19% 35-44 340,000,000 150,000,000 7% 190,000,000 9% 45-54 207,000,000 97,000,000 5% 110,000,000 5% 55-64 116,000,000 60,000,000 3% 56,000,000 3% 65+ 84,000,000 43,000,000 2% 41,000,000 2% TOTAL 2,121,000,000 910,000,000 43% 1,211,000,000 57% SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FACEBOOK DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON THE FACEBOOK PLATFORM ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL MONTHLY ACTIVE FACEBOOK USERS. PERCENTAGES MAY 88 NOT SUM TO 100% DUE TO ROUNDING.