JAN TWITTER AUDIENCE: ELIGIBLE PENETRATION 2019 TWITTER’S ADDRESSABLE ADVERTISING AUDIENCE, COMPARED TO POPULATION AGED 13+ 43% 34% 31% 27% 24% 19% 17%17% 15%15%14%14% 13%12%12% 11%11%10%10%10%10%10% 8% 8%7% 7%7% 6% 5%5%5% 4%4% 4%3%3% 3%2%2% 2%2% 1% 1%1% 0.1% A . . E . A S Y A A A K E L A A S A Y L Y A E T A A A A A A A I N D E K R A N N D I I M D D I G O I N I L P I D I O I M I . . . D I D E E N L N S R C A E E N Z C D Y S N Y R B A N A U S A K I U N R N R N C B A A I I N S C A D N P . O . A N D A Y I A N G T I N A A T E N S E I A A P P R A R T A A S O X I M R I R W G A A C N N H R A L U U E L A G L M A U O L W F L E U I J A N S A U T N L T I E I M B E N H G T E L A L R R K U K PPO A D K R O I C A R A W T S E E E N R A I A R L O E G R E A F M L L O G R I I I C E S Z U G B Z E O H H A G I T E H R D P O N V D N A R M T D P T T H O G T O U I H I N P C N S T W A U O U I M A E E W O O W S N N S S H S 119 SOURCE: EXTRAPOLATION OF TWITTER DATA (JANUARY 2019); KEPIOS ANALYSIS.