JAN SNAPCHAT’S ADVERTISING AUDIENCE 2019 POTENTIAL ADVERTISING REACH ON SNAPCHAT, BY AGE GROUP AND GENDER AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 54,300,000 34,700,000 11 % 19,600,000 6% 18-20 65,410,000 40,250,000 13% 25,160,000 8% 21-24 56,810,000 31,910,000 10% 24,900,000 8% 25-34 71,330,000 41,250,000 13% 30,080,000 10% 35+ 53,890,000 36,380,000 12% 17,510,000 6% TOTAL 306,530,000 184,490,000 60% 117,250,000 38% SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE EXTRAPOLATED FROM THE MID-POINTS IN THE RANGES SNAPCHAT REPORTS FOR ITS ADVERTISING AUDIENCES. 128 SNAPCHAT’S REPORTING INCLUDES GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, BUT DOES NOT REPORT NUMBERS FOR AUDIENCES OTHER THAN MALE OR FEMALE. AS A RESULT, PERCENTAGES DO NOT SUM TO 100%. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON SNAPCHAT ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL ACTIVE SNAPCHAT USERS.