JAN SNAPCHAT AUDIENCE: ELIGIBLE PENETRATION 2019 SNAPCHAT’S ADDRESSABLE ADVERTISING AUDIENCE, COMPARED TO POPULATION AGED 13+ 52% 43%43% 41% 34% 34%34% 32%30% 30%30% 24%24% 22%22% 15% 11% 11%11% 10%10% 10% 9% 8% 7% 7% 7% 6% 5% 5% 5% 5% 4% 3% 2% 1% 1% 1% 0.9%0.9% A K . E S . A . A A Y E L Y A A A L E S Y A T A A A A A I D N D A K I M E D I D O R O N G I I I L I P I I N I D R E N . C D . L . D N N A E I N S Z D E Y C S R Y B N S U U A N R C C K A I N B I A S I A D N A D . N N A I . A T A I O G Y A N T S E E P N A A A R A S A X P C R P T O M R W I I G R N A R M L E L U A A G U N L L U S A U E F N G A I L E E A R L T L R U M E A O T U N K O L B D PP R A I J I K A N R W R S E A E R O R R T E L I A E F M G L A L O I E I S Z E U B C Z A E P O O G G R I H D N H D D A T G N P R O M O H T T U H I I N C P N W T S M A O U I A E E W W O S N N S H S 129 SOURCE: EXTRAPOLATION OF SNAPCHAT DATA (JANUARY 2019); KEPIOS ANALYSIS.