JAN SNAPCHAT AUDIENCE PROFILE 2019 SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE BY AGE AND GENDER 13% FEMALE MALE 13% 11% 12% 10% 10% 8% 8% 6% 6% 13 –17 18 – 20 21 – 24 25 –34 35+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE EXTRAPOLATED FROM THE MID-POINTS IN THE RANGES SNAPCHAT REPORTS FOR ITS ADVERTISING AUDIENCES. 127 SNAPCHAT’S REPORTING INCLUDES GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, BUT DOES NOT REPORT NUMBERS FOR AUDIENCES OTHER THAN MALE OR FEMALE. AS A RESULT, PERCENTAGES DO NOT SUM TO 100%. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON SNAPCHAT ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL ACTIVE SNAPCHAT USERS.