JAN INSTAGRAM REACH RANKINGS 2019 BASED ON INSTAGRAM’S ADDRESSABLE ADVERTISING AUDIENCE # COUNTRY / TERRITORY REACH ▲QOQ ▲QOQ # COUNTRY / TERRITORY REACH ▲QOQ ▲QOQ 01 U.S.A. 120,000,000 0% [UNCHANGED] 11 ITALY 19,000,000 0% [UNCHANGED] 02 INDIA 75,000,000 +5.6% +4,000,000 12 FRANCE 17,000,000 +6.3% +1,000,000 03 BRAZIL 69,000,000 +6.2% +4,000,000 13 ARGENTINA 16,000,000 0% [UNCHANGED] 04 INDONESIA 62,000,000 +5.1% +3,000,000 14 SPAIN 15,000,000 0% [UNCHANGED] 05 TURKEY 38,000,000 +2.7% +1,000,000 15= CANADA 13,000,000 0% [UNCHANGED] 06 RUSSIAN FEDERATION 37,000,000 +15.6% +5,000,000 15= SOUTH KOREA 13,000,000 +8.3% +1,000,000 07 JAPAN 27,000,000 +12.5% +3,000,000 15= SAUDI ARABIA 13,000,000 +8.3% +1,000,000 08 U.K. 24,000,000 +4.3% +1,000,000 15= THAILAND 13,000,000 0% [UNCHANGED] 09 MEXICO 22,000,000 +4.8% +1,000,000 19= COLOMBIA 12,000,000 +9.1% +1,000,000 10 GERMANY 20,000,000 +5.3% +1,000,000 19= MALAYSIA 12,000,000 0% [UNCHANGED] SOURCE: EXTRAPOLATION OF INSTAGRAM DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-ON-QUARTER GROWTH vs. OCTOBER 2018. 111