JAN INSTAGRAM AUDIENCE: ELIGIBLE PENETRATION 2019 INSTAGRAM’S ADDRESSABLE ADVERTISING AUDIENCE, COMPARED TO POPULATION AGED 13+ 58%58% 49%49% 46%46% 45%44%44% 44%43%43%42%42% 41%40%40%40%39% 37%36%36% 34% 31%30%30%30%29% 29%27% 24%22%22% 21% 16%15%15%14% 9% 8% 7% 7% 6% 5% 0.3% Y A A A A K . . S . E A L L Y E A A A A A Y T E S A A A A A A N I I I D E A D K R G I N N L M D I I I I N D O D P O M I I E E S L N R . . N D . D Z A I C S E N N Y D E C Y R K B N I A S U N A A A U N B S R R A N C I C I A D N N D Y A A . . N O A A G T I N S T E A P I N N E I R A R A T A P O R P I A M S A X A G W C I R N N A H E R A L M U U L U W G L A U O A L L F I E U T N A A N B T I S L N M J I E E T H G L E A L K R R O R U K D O PP A K I C T W A S R E N A R A E E R A O L I E A E R G F L O M R L I G S I U I G E Z E G C O T B Z A D H E H P R O I H V N D M A R D N P T O T G T O H T U H I N I C N P A W T S O I U M U A E E W O W O S N N H S S S 110 SOURCE: EXTRAPOLATION OF INSTAGRAM DATA (JANUARY 2019); KEPIOS ANALYSIS.