JAN INSTAGRAM ELIGIBLE PENETRATION RANKINGS 2019 COUNTRIES WITH THE HIGHEST RATES OF INSTAGRAM USE, COMPARED TO NATIONAL POPULATIONS AGED 13+ # COUNTRY / TERRITORY % 13+ REACH ▲QOQ # COUNTRY / TERRITORY % 13+ REACH ▲QOQ 01 BRUNEI 63% 220,000 0% 11 BAHRAIN 52% 700,000 +1.4% 02 ICELAND 61% 170,000 0% 12 SAUDI ARABIA 49% 13,000,000 +8.3% 03 CAYMAN IS. 59% 31,000 +3.3% 13 MALAYSIA 49% 12,000,000 0% 04 TURKEY 58% 38,000,000 +2.7% 14 CHILE 48% 7,300,000 +2.8% 05 SWEDEN 58% 4,900,000 +2.1% 15 BERMUDA 48% 25,000 0% 06 GUAM 57% 72,000 +4.3% 16 ARUBA 48% 43,000 +43.3% 07 CYPRUS 56% 580,000 +7.4% 17 KAZAKHSTAN 48% 6,800,000 +11.5% 08 KUWAIT 55% 1,800,000 +5.9% 18 MONTENEGRO 47% 250,000 -3.8% 09 ISRAEL 54% 3,500,000 -5.4% 19 ANDORRA 47% 32,000 +14.3% 10 NORWAY 53% 2,400,000 0% 20 PANAMA 46% 1,500,000 +7.1% 112 SOURCE: EXTRAPOLATION OF INSTAGRAM DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-ON-QUARTER GROWTH vs. OCTOBER 2018.