JAN SNAPCHAT AUDIENCE OVERVIEW 2019 BASED ON SNAPCHAT’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF SNAPCHAT REPORTS AGED 13+ THAT CAN QUARTER GROWTH ITS AD AUDIENCE ITS AD AUDIENCE CAN BE REACHED WITH BE REACHED WITH IN SNAPCHAT THAT SNAPCHAT THAT SNAPCHAT ADVERTS ON SNAPCHAT ADVERTS ON SNAPCHAT ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE* 306.5 5.1% -12% 60% 38% MILLION 126 SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: SNAPCHAT DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT THE DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE.