JAN LINKEDIN REACH RANKINGS 2019 BASED ON LINKEDIN’S ADDRESSABLE ADVERTISING AUDIENCE # COUNTRY / TERRITORY REACH ▲QOQ ▲QOQ # COUNTRY / TERRITORY REACH ▲QOQ ▲QOQ 01 U.S.A. 150,000,000 0% [UNCHANGED] 11 = AUSTRALIA 11,000,000 +10.0% +1,000,000 02 INDIA 54,000,000 +3.8% +2,000,000 11 = SPAIN 11,000,000 0% [UNCHANGED] 03 CHINA 44,000,000 0% [UNCHANGED] 13 GERMANY 8,800,000 -2.2% -200,000 04 BRAZIL 35,000,000 +2.9% +1,000,000 14 NETHERLANDS 8,300,000 +6.4% +500,000 05 U.K. 27,000,000 +8.0% +2,000,000 15 RUSSIAN FEDERATION 7,600,000 +13.4% +900,000 06 FRANCE 17,000,000 0% [UNCHANGED] 16 PHILIPPINES 7,400,000 +10.4% +700,000 07 CANADA 16,000,000 +6.7% +1,000,000 17 TURKEY 7,300,000 +5.8% +400,000 08= INDONESIA 12,000,000 +9.1% +1,000,000 18 COLOMBIA 7,000,000 +2.9% +200,000 08= ITALY 12,000,000 0% [UNCHANGED] 19 SOUTH AFRICA 6,900,000 +1.5% +100,000 08= MEXICO 12,000,000 -7.7% -1,000,000 20 ARGENTINA 6,800,000 +3.0% +200,000 138 SOURCE: EXTRAPOLATION OF LINKEDIN DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-ON-QUARTER GROWTH vs. OCTOBER 2018. NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS.