JAN LINKEDIN ADULT PENETRATION RANKINGS 2019 COUNTRIES WITH THE HIGHEST RATES OF LINKEDIN ADVERTISING REACH, COMPARED TO NATIONAL POPULATIONS AGED 18+ # COUNTRY / TERRITORY % 18+ REACH ▲QOQ # COUNTRY / TERRITORY % 18+ REACH ▲QOQ 01 BERMUDA 93% 45,000 0% 11 ARUBA 55% 46,000 +4.5% 02 ICELAND 85% 220,000 0% 12 NEW ZEALAND 55% 2,000,000 +5.3% 03 AMERICAN SAMOA 78% 28,000 +7.7% 13 DENMARK 54% 2,500,000 +4.2% 04 CAYMAN IS. 75% 37,000 0% 14 SINGAPORE 53% 2,600,000 +13.0% 05 ANDORRA 63% 40,000 +5.3% 15 CANADA 53% 16,000,000 +6.7% 06 U.S. VIRGIN IS. 62% 50,000 0% 16 MALTA 53% 190,000 0% 07 NETHERLANDS 60% 8,300,000 +6.4% 17 GUAM 52% 59,000 0% 08 U.S.A. 59% 150,000,000 0% 18 U.K. 51% 27,000,000 +8.0% 09 AUSTRALIA 56% 11,000,000 +10.0% 19 LUXEMBOURG 51% 240,000 +4.3% 10 IRELAND 55% 2,000,000 0% 20 U.A.E. 50% 4,000,000 +11.1% 139 SOURCE: EXTRAPOLATION OF LINKEDIN DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-ON-QUARTER GROWTH vs. OCTOBER 2018. NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS.