JAN FACEBOOK AUDIENCE PROFILE 2019 SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE BY AGE AND GENDER 19% 16% 13% FEMALE MALE 11% 9% 7% 5% 5% 3% 3% 3% 3% 2% 2% 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FACEBOOK DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. FIGURES ARE BASED ON THE ADDRESSABLE ADVERTISING AUDIENCE ON THE FACEBOOK PLATFORM ONLY, AND MAY NOT BE REPRESENTATIVE OF TOTAL MONTHLY ACTIVE FACEBOOK USERS. PERCENTAGES MAY 87 NOT SUM TO 100% DUE TO ROUNDING.