JAN FACEBOOK ELIGIBLE PENETRATION RANKINGS 2019 COUNTRIES WITH THE HIGHEST RATES OF FACEBOOK ADVERTISING REACH, COMPARED TO NATIONAL POPULATIONS AGED 13+ # COUNTRY % 13+ REACH ▲QOQ # COUNTRY % 13+ REACH ▲QOQ 01 QATAR 112 % 2,700,000 0% 11 ICELAND 93% 260,000 -3.7% 02 U.A.E. 105% 8,800,000 0% 12 MONGOLIA 92% 2,200,000 +4.8% 03 BRUNEI 100% 350,000 0% 13 ECUADOR 92% 12,000,000 0% 04 PHILIPPINES 98% 75,000,000 +2.7% 14 KUWAIT 91% 3,000,000 0% 05 MALTA 98% 370,000 0% 15 ISRAEL 91% 5,900,000 -4.8% 06 MALAYSIA 98% 24,000,000 +4.3% 16 ARGENTINA 90% 32,000,000 0% 07 MALDIVES 97% 350,000 0% 17 ARUBA 90% 81,000 +37.3% 08 GUAM 95% 120,000 0% 18 CYPRUS 90% 930,000 +3.3% 09 PERU 94% 24,000,000 +4.3% 19 TAIWAN 90% 19,000,000 0% 10 CAYMAN IS. 94% 50,000 0% 20 CURAÇAO 89% 120,000 0% SOURCE: EXTRAPOLATION OF FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS.‘QOQ’ FIGURES REPRESENT THE QUARTER-ON-QUARTER GROWTH vs. OCTOBER 2018. 91