JAN SOCIAL MEDIA PENETRATION OF ELIGIBLE POPULATION 2019 BASED ON MONTHLY ACTIVE USERS OF THE TOP SOCIAL NETWORKS IN EACH COUNTRY, COMPARED TO TOTAL POPULATION AGED 13+ 99%99%99%99% 96%96% 89%87%87%87%86% 86%86%85%85% 84%84%83% 82%81% 80%80%80%78%77% 75%74% 71%69%69%69% 67% 60%59%58%57%57%57% 54% 53%52% 30%29% 24% 19% A S . A A E A A A A . K L . Y A S L A E Y E A A T A Y A A A A I N E R G I O I D D I N A D I M K M I N N L O D I I P D I I S E . N E N L E . R Z . E D D A S I C D Y N C N Y R A A I R N B C B N N S N A U K U A A A C N I S R I D N Y N . O I A D I . A A A I N G E N P T S T A N E I T P O A X M A A R H A R N R P I C A W S G A R N A A W U O R L L E U M L G U A A L U L F I E I N A E I T B T U N L A T N S J E M H G L PP K K O A C E L R O R D R U A K I I A E A A S W N R E T A E R E L O R A L G M L E I R O F R G I T G H G I H Z U S E I V C B E O D O Z R A P H E N M H R T N D O T A D P T O T G P I N U C H N I A U S O W T I M U O A E E W W O S H S N N S S SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON ADULT POPULATIONS AGED 13 AND ABOVE. ADVISORY: ‘ELIGIBLE 69 PENETRATION’ FIGURES HAVE BEEN CAPPED AT 99%, BUT IN SOME COUNTRIES / TERRITORIES, THE FIGURES REPORTED BY INDIVIDUAL PLATFORMS EXCEED THE TOTAL ELIGIBLE POPULATION.