JAN SOCIAL MEDIA: ‘ELIGIBLE PENETRATION’ RANKING 2019 BASED ON SOCIAL MEDIA PENETRATION OF ADULT POPULATIONS AGED 13+ IN COUNTRIES / TERRITORIES WITH POPULATIONS OVER 50,000 # HIGHEST PENETRATION % NO. OF USERS # HIGHEST PENETRATION % NO. OF USERS 01= BRUNEI 99% 410,000 01= TAIWAN 99% 21,000,000 01= CAYMAN IS. 99% 56,000 01= U.A.E. 99% 9,515,733 01= GUAM 99% 130,000 13 ISRAEL 99% 6,400,000 01= ICELAND 99% 280,000 14 CYPRUS 97% 1,000,000 01= KUWAIT 99% 3,900,000 15 BAHRAIN 97% 1,300,000 01= MALAYSIA 99% 25,000,000 16 CURAÇAO 97% 130,000 01= MALDIVES 99% 370,000 17 ARGENTINA 96% 34,000,000 01= MALTA 99% 380,000 18 SOUTH KOREA 96% 43,662,000 01= PHILIPPINES 99% 76,000,000 19 ARUBA 95% 85,000 01= QATAR 99% 2,692,181 20 PERU 94% 24,000,000 SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON ADULT POPULATIONS AGED 13 AND ABOVE. ADVISORY: ‘ELIGIBLE 70 PENETRATION’ FIGURES HAVE BEEN CAPPED AT 99%, BUT IN SOME COUNTRIES / TERRITORIES, THE FIGURES REPORTED BY INDIVIDUAL PLATFORMS EXCEED THE TOTAL ELIGIBLE POPULATION.

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