JAN SOCIAL MEDIA PENETRATION OF ELIGIBLE POPULATION 2019 BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE PLATFORMS IN EACH COUNTRY / TERRITORY, COMPARED TO POPULATION AGED 13+ NORTHERN EUROPE EASTERN 79% EUROPE NORTHERN 56% AMERICA 83% WESTERN 66% 21% CENTRAL EUROPE 62% ASIA SOUTHERN EASTERN EUROPE 82% ASIA CARIBBEAN NORTHERN 56% 72% AFRICA 81% 59% WESTERN 31% MIDDLE ASIA CENTRAL AFRICA SOUTHERN AMERICA 20% ASIA WESTERN 11% 78% SOUTH-EASTERN AFRICA ASIA 83% 13% EASTERN AFRICA SOUTHERN AMERICA 51% 71% SOUTHERN OCEANIA AFRICA SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON ADULT POPULATIONS AGED 13 AND ABOVE. ADVISORY: ‘ELIGIBLE 68 PENETRATION’ FIGURES HAVE BEEN CAPPED AT 99%, BUT IN SOME COUNTRIES / TERRITORIES, THE FIGURES REPORTED BY INDIVIDUAL PLATFORMS EXCEED THE TOTAL ELIGIBLE POPULATION.