Over 685B Hours Spent Globally in Social & Comms Apps in 2018, up 35% From 2016 Half of time spent on mobile globally was in Hours Spent in Social and Communication Apps Social and Communication category apps in 2018. Two Year Growth While time spent in social networking and 120B +40% messaging apps grew year-over-year in 2018, it +35% represented a slightly smaller portion of total time 100B spent on mobile — indicating that mobile's 80B importance continues to spread into other areas of our lives. 2016 +30% 60B 2017 2018 40B Video has become an expected feature for many +45% social and messaging apps. Whether surfacing as +35% 20B +35% +50% +50% live streaming, video calling, or viewing +45% short-form video, apps such as Instagram, 0 Snapchat and Tik Tok have leveraged video in a India Japan Brazil France Canada Germany one-to-one or one-to-many mode to foster South Korea United States United Kingdom deeper engagement, particularly for Gen Z. Note: Android phone 47 COPYRIGHT 2019