Encrypted Messaging, Photos & Videos Spurred Engagement of Social Apps Among the most used Social and Communication 2018 | Top Social & Communication Apps by Average Monthly Sessions Per User Among Top 5 Social & Communication Apps by Average MAU apps globally, WhatsApp Messenger topped the chart for per user engagement in 2018, measured Brazil Canada China France Germany India Japan South UK US by average monthly sessions per user. This Korea illustrates the historical demand for free calls and WhatsApp WhatsApp WhatsApp WhatsApp WhatsApp WeChat Snapchat LINE KakaoTalk Snapchat 1 messages, a simple user interface, ease of use to Messenger Messenger Messenger Messenger Messenger add contacts and interest in encrypted messaging. WhatsApp As a result, WhatsApp has benefited greatly from Facebook Snapchat QQ Snapchat Instagram Twitter Instagram Snapchat Facebook 2 Messenger the network effect over time. Instagram Instagram Kwai(快手) Instagram Instagram Facebook Instagram Facebook Instagram Instagram 3 Outside of WhatsApp Messenger, Snapchat is the Facebook Facebook Facebook most frequent chart-topper for per user Facebook Tik Tok Facebook Facebook Facebook BAND Facebook 4 Messenger Messenger Messenger engagement in the markets analyzed. Specifically, Snapchat ranked #1 In France, the US and Facebook Facebook Facebook Facebook Facebook Pinterest Sina Weibo imo KakaoStory Pinterest 5 Messenger Messenger Messenger Messenger Messenger Australia, an indication of the importance of photos and videos in modern communication. Note: Sessions per user on Android phone; Top Apps by smartphone MAU; if multiple apps on Android phone, average was taken 48 COPYRIGHT 2019