Mobile Transformation Pays Dividends & Dramatically Outperforms GDP Growth in Key Economies Top Countries Where Mobile Is Growing Faster Japan, Brazil and the UK were the top 3 countries where mobile Than Countries’ Economies consumer spend advanced significantly faster than overall Gross 2016 vs. 2018 Domestic Product (GDP). This reflects the strength of the mobile economy, and how prioritising mobile through infrastructure, Japan education and legislation will continue to have a positive impact Brazil on overall GDP. Global spending on technologies and services that United Kingdom enable digital transformation will hit nearly $2 Trillion by 2022 — Switzerland mobile is the heart of the digital economy. Philippines Over 50% of the world’s population — 3.9 billion people — are Sweden estimated to be online in 2018, and 96% of the world’s population United States lives within range of a mobile network. In 2018, there were over China 4 billion mobile devices — inclusive of tablets and phones — with many people in mature markets having multiple devices. Many 0.50 1.00 1.50 2.00 0 emerging markets, such as India and the Philippines, are mobile- Mobile Consumer Spend Growth Multiplier Relative to GDP Growth first with consumers using mobile as their primary access point Calculated by Country’s App Store Consumer Spend 2 Year Growth Relative to Worldwide Consumer Spend Growth Compared to Country’s GDP Growth to the internet. Relative to Worldwide GDP Growth Note: GDP data from IMF; Ranking Based on 75th Percentile of Countries by App Store Consumer Spend (iOS, Google Play and Third-Party Android in China) 14 COPYRIGHT 2019