Point-of-Sale Fintech App PayPay Saw Meteoric Rise in User Base in First Two Months PayPay Smartphone Weekly Active Users PayPay is a fintech app by Softbank in Japan that allows users to Japan pay in-store by scanning a QR code linked to a Yahoo! Wallet account. The app has seen phenomenal adoption since its October 2018 launch. Its smartphone weekly active users (WAU) in Japan 46x have grown 46x over the 4 weeks ending the week of December 2, 2018. Part of PayPay’s success is from SoftBank and Yahoo! Japan’s 20% cashback promotion to encourage adoption. Notably, SoftBank mobile customers also have a 1 in 40 chance for a full refund up to Indexed Smartphone WAU Launch 100,000 JPY (approximately $900 USD). It is also partnered with PayTM from India through the SoftBank Vision Fund. Strategic partnerships and heavy promotions have helped propel 7-Oct-18 4-Nov-18 2-Dec-18 21-Oct-18 11-Nov-18 28-Oct-18 18-Nov-18 14-Oct-18 25-Nov-18 30-Sep-18 rapid adoption of PayPay. The frictionless experience and convenience offered through mobile can help carve out a significant place in existing app habits among Japan’s smartphone users. 40 COPYRIGHT 2019