QSR’s Leverage Loyalty Programs to Make Inroads in 2018 2018 | Top 5 QSR Apps by Smartphone MAU Loyalty programs in top QSR apps were Brazil Canada China France Germany India Japan South UK US Korea especially prominent in the US, UK, China and McDonald’s Starbucks McDo McDonald’s Domino’s McDonald’s Starbucks Domino’s Starbucks Japan in 2018. Loyalty programs incentivize KFC 1 App USA France Germany Pizza India Japan Korea Pizza UK USA repeat orders and allow for more personalized McDelivery Burger King McDonalds Starbucks KFC Burger King 이디야멤버 Costa and relevant offers and notifications to be India West Skylark McDonald’s 2 Brasil Canada China Fidélité Loyalty 스 Coffee Club & South delivered to each user. Domino’s BURGER BURGER Tim Pizza Hut SUBCARD Pizza Hut Starbucks Domino’s Pizza Sushiro KING 3 In the US, McDonald’s and Chick-fil-A KING Brazil Hortons China Deutschland India USA Pizza USA France KOREA leveraged promotional text to market flash McDonald’s Domino’s Luckin Burger SUBCARD deals for consumers — a strategic App Store Starbucks Bonn Starbucks McDelivery Pizza Coffee瑞幸 King KFC UK & Chick-fil-A 4 Brasil Gutscheine India Korea Optimization (ASO) tactic that, unlike most — Canada 咖啡 France Ireland App such as description, logo and keyword bank 커피빈 updates — does not require a full version 멤버스 클럽 KFC update. Starbucks McDonald’s Sushi Shop McDonald’s Marugame ( Dunkin’ Pizza Pizza KFC India Colonel’s 5 USA China France App Seimen Coffeebean Donuts Club Members Club) Loyalty Features 34 COPYRIGHT 2019