Mobile Apps Drove Innovation in QSR Promotions McDonald’s UK overhauled its app experience, including the McDonald’s UK Smartphone MAU Ranking launch of McDelivery in partnership with UberEATS, and Among Food and Drink Apps | UK invested heavily in World Cup 2018 promotions to drive 1 adoption. The efforts paid off and the app shot to #10 by smartphone MAU in July 2018, up 10 ranks year-over-year. 10 Burger King leveraged location-based offers within 600-feet of a McDonald’s to unlock a Whopper for 1 cent through its app in December 2018. Mobile offers a treasure trove of data on consumer preferences and can be leveraged for strategic 20 Monthly Ranking personalized and relevant promotions such as this. These efforts paid off — Burger King hit #1 for daily iPhone downloads of Food and Drink apps in the US on Dec 4, and 30 retained that rank for 9 straight days. Not to mention, the app Jul-17 Jul-18 Apr-17 Jun-17 Oct-17 Jan-18 Apr-18 Jun-18 Mar-17 Sep-17 Dec-17 Feb-18 Mar-18 Aug-17 Nov-17 May-17 Aug-18 May-18 hit #2 on Dec 5 for overall downloads. This was a significant jump in performance relative to November 2018. 35 COPYRIGHT 2019