Global Time Spent in Shopping Apps Grew to 18 Billion Hours in 2018, up 45% From 2016 Total Sessions in Shopping Apps Globally, November 2018 marked the biggest Two Year Growth mobile shopping month of all time by total time 120B +5% spent. Sessions — akin to foot traffic — grew 65% 100B globally over 2 years. In the US, mobile shopping took off and sessions grew 70% over 2 years. 80B +70% Thailand, in particular, saw incredible growth at 2016 60B 475% from 2016. 2017 +35% +20% 2018 40B +95% China saw a massive amount of total sessions in +75% +80% Shopping apps in 2018 — 7x and 11x as many 20B +100% +110% sessions as India and the US, respectively. This is 0 both a factor of a large device base and the India Japan Brazil prevalence of mobile shopping. France Canada Germany South Korea United States United Kingdom Note: Android phone 26 COPYRIGHT 2019
