APR FACEBOOK AUDIENCE OVERVIEW 2019 BASED ON FACEBOOK’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS NUMBER OF PEOPLE THAT PERCENTAGE OF ADULTS QUARTER-ON- PERCENTAGE OF PERCENTAGE OF FACEBOOK REPORTS AGED 13+ THAT CAN QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE CAN BE REACHED WITH BE REACHED WITH IN FACEBOOK THAT FACEBOOK THAT FACEBOOK ADVERTS ON FACEBOOK ADVERTS ON FACEBOOK ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE* 1.887 32% [N/A] 43% 57% BILLION SOURCE: EXTRAPOLATIONS OF FACEBOOK DATA (APRIL 2019). *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. FACEBOOK HAS 26 RECENTLY CHANGED THE WAY IT REPORTS ADVERTISING AUDIENCE NUMBERS, SO FIGURES QUOTED HERE WILL NOT BE COMPARABLE TO FIGURES QUOTED IN OUR PREVIOUS REPORTS.