APR SOCIAL MEDIA ADVERTISING AUDIENCES 2019 A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCES* OF SELECTED SOCIAL MEDIA PLATFORMS ! CHANGES IN DATA PROVIDER METHODOLOGIES MEAN THAT DATA ON THIS SLIDE IS NOT DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS POTENTIAL REACH POTENTIAL REACH POTENTIAL REACH POTENTIAL REACH POTENTIAL REACH OF ADVERTISING OF ADVERTISING OF ADVERTISING OF ADVERTISING OF ADVERTISING ON FACEBOOK ON INSTAGRAM ON TWITTER ON SNAPCHAT ON LINKEDIN 1,887 802 262 311 615 MILLION MILLION MILLION MILLION MILLION FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: 43% 57% 52% 48% 34% 66% 61% 38% 43% 57% SOURCE: EXTRAPOLATIONS OF DAT AIN EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (APRIL 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: DIFFERENT PLATFORMS USE DIFFERENT DEFINITIONS AND METHODOLOGIES IN THEIR REPORTING OF ADVERTISING 25 AUDIENCES, SO FIGURES MAY NOT BE COMPARABLE ON A LIKE-FOR-LIKE BASIS.